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Erin Reed is a seasoned digital media professional with extensive experience in social media management and marketing. Currently serving as Digital Media Manager and previously as Paid Social Manager at iSelect since July 2022, Erin has developed a strong skill set in campaign implementation, optimization, and reporting. Previous roles include Social Media (Ad-Ops) Specialist at BROSA, Paid Social Coordinator at David Jones, and Paid Social Media Executive at The Media Store, where Erin specifically focused on paid social activities for the Lexus Australia account. Earlier experience includes Social Media and Content Manager at CoinJar, where responsibilities encompassed management of multiple social platforms and collaboration with external stakeholders. Erin's career began with roles at Adduco Media Group as Social Media Manager, Infomedia Ltd as Marketing Intern, and AuSM as Marketing Assistant. Holding a Bachelor of Commerce in Marketing and Environmental Sustainability from Auckland University of Technology, alongside earlier studies in Psychology and Criminology, Erin demonstrates a diverse educational background that complements professional expertise.