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Lisa Zabavski serves as Vice President of Marketing + Insights at Irwin since July 2021, previously holding the role of Marketing Director. Prior experience includes a tenure at Byrne from January 2013 to July 2021, where responsibilities spanned Director of Hospitality Sales and Marketing and Director of Marketing and Insights. Lisa specializes in market intelligence, strategic product development, and comprehensive marketing plans for B2B and B2C initiatives. Additional roles included Senior Marketing Manager and Brand + Content Marketing Manager at Byrne, focusing on content creation, digital marketing strategies, and team mentorship. Earlier experiences encompass Marketing Manager roles at Pulse Design Products and Yellow Transportation. Lisa holds a Graduate Certification in Marketing Strategy from Northwestern University and a Bachelor of Science in Fashion/Apparel Design from Middle Tennessee State University.