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Leigh Caldwell is currently a Partner at Irrational Agency, a company which provides behavioural economics expertise to the market research industry. Leigh is also the Director at Data Evaluations, a company that offers the Goveval product, a database of 60,000 individuals within the UK public sector. Additionally, Leigh serves as the CEO at Inon, the UK's leading behavioural pricing and software company. Leigh's educational background includes a BSc in Mathematics and Physics from the University of Glasgow.