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Siddarth Sundar has a robust background in business intelligence, digital strategy, and marketing within the sports and entertainment sectors. Currently serving as the Manager of Business Intelligence & Analytics for EMEA at The IRONMAN Group, Siddarth previously held positions such as Digital/Social Media Strategy Consultant at Engage Digital Partners and Development Manager for Marketing & Sales at SportsMechanics India Pvt Ltd. Additionally, experience includes serving as a Park Operations Host at SeaWorld Parks & Entertainment and as a Strategy and Development Intern with the Tampa Bay Rays. Siddarth holds a Master of Science in Sports and Entertainment Management from the University of South Carolina and a Bachelor's degree in Electronics and Communication Engineering from Anna University Chennai.