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Eugenia Blackstone currently serves as Chief Marketing Officer at Iris Powered by Generali, where responsibilities include leading the strategic marketing efforts for the Identity and Cyber Protection Services business in collaboration with global executives, product management, and sales teams. Prior to this role, Eugenia held the position of VP, Global Marketing at Generali Global Assistance North America, overseeing a marketing team to execute comprehensive marketing plans and enhance industry thought leadership. Eugenia's experience also includes serving as Director of Marketing at Europ Assistance USA, where management of marketing initiatives for North American travel assistance and identity protection occurred, and previous marketing roles at CNH and Caterpillar Inc., emphasizing product line strategies and revenue growth. Eugenia holds a Bachelor of Science degree in Marketing from North Carolina Agricultural and Technical State University.