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Tracy de Zwaan has over 25 years of experience in technical sales and account management, with a strong focus on the Canadian market. Currently serving as the Western Canadian Sales Representative for Iracore International LLC since November 2018, Tracy previously held roles at Endress+Hauser Canada Ltd as a Technical Sales Account Manager, and at Sirius Instrumentation & Controls and Pinnacle Environmental Technologies as a Technical Account Manager. Tracy began an entrepreneurial journey at Black Diamond Image, operating from 1995 to 2006, and built a foundation in technical sales through various managerial positions across different companies.