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Aayush Kumar is an experienced professional currently serving as an Associate Director in the UK&I Commercial Strategy and Insights team at IQVIA, since January 2025. Prior to this role, Aayush held the position of Engagement Manager (Associate Director Grade) at Fractal from February 2023 to December 2024, specializing in digital transformation, commercial analytics, and customer experience design within the healthcare and life sciences sector. Aayush's career began at ZS, where roles ranged from Decision Analytics Associate to Decision Analytics Consultant, co-leading the European Ops AnalyTech practice and managing global cross-functional teams to deliver commercial analytics solutions. Aayush also undertook internships at Airports Authority of India, Bharat Electronics, and MTNL, and holds a Bachelor's degree in Electrical, Electronics, and Communications Engineering from Manipal Institute of Technology.