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Lygia Rebecca is an experienced professional in market research and insights, currently serving as a Senior Insights Manager at Ipsos since March 2022. Lygia has a rich background in the industry, having previously worked as a Proprietor at Sugar Gifts, where responsibilities included business development and brand identity creation from 2011 to 2020. Lygia’s career at Ipsos spans multiple roles, including Gerente de Projetos from 2007 to 2010, focusing on marketing research projects, and as Analista Sênior - Gerente de Projetos from 2005 to 2007, emphasizing advertising effectiveness. Earlier experience includes roles at Unibanco, where Lygia conducted market research and analysis from 2001 to 2005, and started as an intern in the Statistics department in 2000. Lygia holds a Pós Graduação in Estratégias Gerenciais from FIA and a Bachelor's degree in Administration with a focus on Marketing from ESPM.