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Jane Lattimore is a seasoned professional in market research with over two decades of experience, currently serving as the Regional Service Line Leader for MSU APAC and Director, Head of Marketing (Quant) at Ipsos since January 2011. With a focus on Market Strategy and Understanding in Ipsos Malaysia, Jane has also held roles such as Research Director, specializing in Innovation research within the Ipsos Marketing Quant team, and Associate Director in the FMCG division at Synovate Malaysia, starting in January 2011. Prior to Ipsos, Jane progressed from a Research Executive at Research International to Associate Director at Synovate UK, where initial responsibilities included tracking projects. Jane holds a BSc 2:1 in Psychology and Criminology from Keele University, earned between 1998 and 2001.