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Erin McCrann is a Senior Research Analyst at Ipsos since May 2022, specializing in research-based strategy consulting focused on optimizing C-suite decision-making through organizational reputation and public opinion analysis. Previously, Erin served as a Corporate Communications Coordinator at Visual Lease, where improvements in the company intranet led to a 13% increase in employee engagement. As the sole marketing and communications employee at American Refrigeration Supplies, Erin was responsible for managing all marketing strategies. Other experience includes roles at DataSpace Corp., Lionsgate, Nickelodeon Animation, and Nexplore Educational Enrichments, contributing skills in market research, corporate communications, and educational instruction. Erin holds a degree in Journalism from Mount Saint Mary's University.