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Andrés Fernando Muñoz Hernández is an experienced professional in the field of analytics and conversion rate optimization, currently serving as the Analytics & CRO Manager at iProspect since February 2023. Previously, Andrés held multiple roles at Ecomsur from July 2018 to November 2022, starting as an Analyst of E-commerce, responsible for website maintenance, catalog uploads, promotions, and performance analysis. Andrés progressed to become the leader of the analytics team, focusing on the development of new standardization techniques in processes and protocols related to e-commerce analytics, while also providing support and implementation of these protocols.