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Max Whiteford possesses extensive experience in product management and development, currently serving as the Chief Product Officer at iPlace Global since September 2019. Prior roles include Chief Product Officer at When You Move and Co-Founder/Chief Product Officer at HomeLyfe. Whiteford's expertise spans directorship at Salesforce Marketing Cloud, where responsibilities included owning product roadmaps and leading teams, as well as managerial roles at Microsoft and MIVA, focusing on ad quality and editorial policies. Whiteford holds a BA in Drama & Theatre Studies from Middlesex University.