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Oscar B. currently serves as SVP of Integrated Media Investment at IPG Health, a position held since July 2023. Prior to this role, Oscar B. was SVP of Performance Media and Head of Digital Activation at Zimmerman Advertising from April 2022 to July 2023. Oscar B. has extensive experience in performance marketing, having worked as Vice President of Performance Solutions at Exverus Media, Director of Performance Lead at OMD USA, and Head of Programmatic at Vujà Dé Digital. Additionally, Oscar B. spent over five years at IAS as VP of Performance Marketing, from January 2013 to October 2018.