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Valentina Marsico is an experienced professional in category and shopper marketing, currently serving as the Head of Category & Shopper Marketing at Iper La grande i and Unes supermercati since June 2017. Valentina has held various roles in the company, including Shopper Analysis & Category Management Team Responsible and Shopper Analyst. Prior to this, Valentina worked at METRO Italia Cash and Carry from December 2013 to May 2017 as a Category Manager/Buyer and Category Specialist/Junior Buyer, where responsibilities included strategy development, market research, pricing policy formulation, and KPI monitoring. Valentina’s career began in HR roles, including HR Recruiter, HR Account, and Employer Branding Specialist at Start People and Gi Group. Valentina holds a bachelor's degree in Business Administration from Università Commerciale 'Luigi Bocconi' and a master's degree in Labor Law, Litigation, and Labor Relations from Sole 24 ore.