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Tapan Khopkar is an experienced marketing sciences executive currently serving as Executive Director of Marketing Sciences at OMD EMEA since February 2022, alongside a technical specialist role at IP Spring since October 2020. Tapan has previously held significant positions such as Director of Product Engineering at Express Analytics and Vice President at Cartesian Consulting, where responsibilities included leading Innovation Labs focused on research and innovation. With expertise in areas including Marketing Mix Modelling, Demand Forecasting, and Customer Analytics, Tapan also worked in advanced analytics and consulting roles at Cartesian Consulting and served as a Graduate Student Research Assistant during academic pursuits at the University of Michigan and University of South Carolina. Educational qualifications include a Ph.D. in Information from the University of Michigan and a Bachelor of Engineering in Electrical and Electronics Engineering from the University of Mumbai.