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Brooke Watson Lifka's work experience began in 2011 as a Concerts Marketing Intern at C3 Presents. From 2011 to 2012, they worked as a Street Marketing Representative at The Syndicate. Starting in 2012, they joined C3 Presents as a Receptionist and Office Services Coordinator, and later took on roles as an Event Manager and Event Experience and Décor Manager. In 2021, they became an Executive Assistant & Program Manager at Ionic Partners.

Brooke Watson Lifka attended The University of Texas at Austin from 2007 to 2012. However, no information is available regarding the degree pursued or the field of study.