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Barry Tuffs is an accomplished sales and marketing professional with extensive experience in channel sales and team leadership. Currently serving as Chief Revenue Officer and Sales and Marketing Director at INVOSYS since December 2020, Barry focuses on building high-performance sales teams. Previous roles include Director at Atrium Telecom Ltd and Client Partner at SmartTasking.com. As VP Channels UK & I at Unify, Barry accelerated partner recruitment and adoption of the Unify Cloud portfolio. Barry's tenure at Avaya included positions as Regional Channel Leader and Channel Sales Leader for UK Territory Accounts, where strategic business relationships were developed within the UK channel community. Additionally, Barry owned and managed Wire Solutions Ltd - BT Local Business, and held roles at Nortel Networks, Telewest, and Mercury Communications Ltd, contributing to a robust career spanning several decades in telecom and channel management.