Laryssa D'Alama has a diverse and extensive work experience. Laryssa is currently serving as the Chief Operating Officer at Involves since January 2023, where they are responsible for overseeing the Revenue Operations and Customer Experience departments. Prior to this role, they held the position of Director of Customer Experience at Involves from April 2021 to January 2023.
Before joining Involves, Laryssa worked as a CS Teacher at CS Academy starting from June 2018. Laryssa also served as an Honorary Member at Customer Success Meetup Brasil from January 2018.
Laryssa's previous experience includes roles at RD Station, where they worked for several years. Laryssa started as a Customer Success Manager from August 2013 to July 2014, providing strategic Digital Marketing consultancy to B2B and B2C companies. Laryssa then worked as a Customer Success Team Leader from August 2014 to March 2016, leading a high-performing and engaged CS team. Laryssa also served as an Implementation Specialist Team Leader from September 2015 to March 2016, responsible for delivering the first value of the software to customers. Laryssa later became a Manager of Implementation Success from April 2016 to January 2019, overseeing the onboarding stage and ensuring customers achieved desired results. Their final role at RD Station was Senior Manager of Customer Success from February 2019 to March 2021, where they managed multiple teams and implemented innovative processes within the Customer Success department.
Before RD Station, Laryssa co-founded Digitta in May 2013, a digital marketing agency catering to micro and small enterprises. Additionally, they worked as a Communications Coordinator at Instituto Voluntários em Ação (IVA) from March 2011 to July 2013, where they handled various responsibilities such as social media management, SEO, web content production, and online advertising.
Overall, Laryssa D'Alama has demonstrated expertise in customer success, leadership, digital marketing, and operations management throughout their career.
Laryssa D'Alama has a diverse education history. In 2007, they started studying journalism at Universidade Federal de Santa Catarina, where they remained until 2012. In 2010, Laryssa attended Universidad de Santiago de Chile for a short period to study journalism with a focus on Spanish and Latin American culture. Following this, they pursued a degree in iMBA, specializing in Digital Marketing, at Impacta Tecnologia from 2013 to 2014. Additionally, in 2011, Laryssa acquired knowledge on content planning and production for social media through a course at Clear Educação e Inovação. Laryssa also participated in a course on Press Relations in the Digital Era at the same institution. In 2012, they furthered their understanding of sponsored links and Adwords through a course at Internet Innovation.
Laryssa D'Alama has also obtained several certifications throughout their career. In 2015, they received the Inbound Marketing Certification from Resultados Digitais. In 2016, they obtained the Customer Success Certification, as well as the RD Station Certification, both from Resultados Digitais. In 2017, Laryssa gained a Kanban Certification from Adaptworks. In 2018, they completed the "Fundamentals of Professional Services Management" course on Udemy. In 2019, Laryssa earned several certifications, including "Leading with Innovation," "LinkedIn Learning Highlights: Business Strategy and Analysis," "Motivating and Engaging Employees," "Risk-Taking for Leaders," and "Strategic Thinking," all from LinkedIn. Laryssa also acquired the "Palestrante - Evento HOJE 2019" certification from Evento HOJE and the "Mastership in Sales" certification from Winning by Design. Finally, in 2015, they completed the "LÃder do Futuro - Fundamentos da Liderança" course offered by Crescimentum.
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