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Charu Arora is a seasoned professional in Revenue Operations with a proven track record across multiple organizations. At Bold Commerce, Charu developed and deployed an Ideal Customer Profile (ICP), enhancing the win rate by 10% and shortening the sales cycle by 11%. While at Riskified, Charu implemented a marketing attribution model, generating 12 additional qualified leads per quarter and saving 3% annually on churn. Previous experience includes roles at Tata Consultancy Services, where Charu improved analytical reporting for a major bank, and at Tungsten Information Management, where scalable business intelligence solutions were crafted for the healthcare sector. Charu began a career at S&P Global Market Intelligence as a Research Associate, with educational credentials including a Master of Science in Business Analytics from W. P. Carey School of Business and a Bachelor's degree in Computer Application.