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Sheethal Rishi has extensive experience in trade and investment, business development, and project management in the creative and cultural sectors. Sheethal has worked with organizations such as Invest Northern Ireland, British Centres for Business, Dubai International Film Festival, British Council, and Laserwords. Sheethal specializes in connecting UK companies to overseas partners and managing collaborations in international markets. Sheethal has a background in Psychology and English Literature from the University of Madras and Ethiraj College for Women, respectively.