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Maximiliano Lauretta is a data scientist currently employed at IOL invertironline since December 2020, with prior experience as a marketing data analyst. From June 2018 to December 2020, Maximiliano served as a strategy and insights analyst at Danone, where responsibilities included analyzing quantitative and qualitative data to support various internal clients and developing reports and dashboards to understand consumer behavior. Earlier in the career, Maximiliano worked at Grupo CCR from March 2014 to June 2017, initially as a commercial analyst and later as a business executive, gaining expertise in data management and strategic decision-making for multiple clients within the FMCG sector. Maximiliano holds a postgraduate degree in finance and has completed a bachelor's degree in marketing along with an analyst degree in international business from UADE.