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Catina Martinez is a seasoned professional with extensive experience in demand generation and account-based marketing (ABM). Currently serving as a Managing Consultant at Inverta since November 2019, Catina previously held the position of Director of Demand Generation & ABM at ExpertVoice. Catina has also contributed as Demand Generation, ABM Lead at Pluralsight and Client Engagement Manager/Demand Marketing Consultant at DemandGen, where innovative strategies drove revenue and customer engagement for growth companies. Earlier in the career, Catina worked as a Demand Marketing Consultant at MarketStar and held project management roles in educational and business development settings. Catina holds a Bachelor of Arts in Information Systems & Technology from Weber State University.