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Lasse Pedersen is a seasoned data professional with significant experience in data consultancy and business intelligence. Currently serving as Managing Partner at Intuita since March 2013, Lasse leads a boutique data consultancy that empowers businesses to utilize data for informed decision-making. Prior to this role, Lasse held various positions at Virgin Media, including Head of Decision Sciences & Business Intelligence, where responsibilities encompassed driving data strategy and transforming company data assets. Lasse also advanced the business intelligence framework at Virgin Mobile, significantly enhancing data accessibility and efficiency. Earlier career experience includes a Senior Analyst position at Vodafone, focusing on customer analysis and market segmentation. Lasse holds a Master's degree in Operational Research & Management Science and a Bachelor's degree in Computer & Business Studies from the University of Warwick.