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Jamie Lasser is an experienced marketing leader with a diverse background in brand management and innovation across various industries. Currently serving as Director of Brand Marketing for TurboTax at Intuit since September 2022, Jamie previously held the position of VP of Innovation at AAA Northern California, Nevada & Utah, where responsibilities included overseeing new business creation for the Home/Family Vertical. Prior to this, Jamie was Senior Director of Brand Marketing at Minted and held multiple key roles at The J.M. Smucker Company, including Marketing Director for a $500M dog food portfolio and Director of Innovation for the Pet division. Jamie's career also includes significant contributions to brands at Big Heart Pet Brands and Unilever, alongside early fundraising roles at esteemed arts organizations such as Joffrey Ballet and Merce Cunningham Dance Company. Jamie holds an MBA from Northwestern University's Kellogg School of Management and a BA in English from the University of Pennsylvania.