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Fernando Garcia-Yañez is an experienced professional currently serving as the EMEA Consumer Sales Director for Telco & ISP at McAfee since October 2023. With a robust background in sales, business development, and academia, Fernando has held leadership roles such as Director of the Master in AI, Business Analytics and ML at Universidad Francisco de Vitoria and Business Development Advisor for Intellias. As the Founder and CEO of both Telecom Consulting Group Ltd and DIMS Digital Marketing Solutions, Fernando has focused on strategic planning and digital services for businesses. Previously, Fernando held senior positions at Smith Micro Software, Zebra Technologies, and Orange Spain, contributing significantly to market development and cybersecurity. Fernando's educational qualifications include a PhD in Economics and multiple degrees in business and technology from renowned institutions.