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Erum H. is currently serving as the VP of Acquisitions at Intrinsic since 2021. Prior to this role, Erum held positions such as a Guest Lecturer at NYU Stern School of Business and Founding Partner at Idea Farm Ventures, focusing on consumer lifestyle businesses. With a background in private equity investing at L Catterton and brand management at Colgate-Palmolive, Erum brings a wealth of experience to the table. Erum is also a Wharton MBA graduate with a specialization in Marketing and Operations Management, and holds a 200 Hour Hatha Yoga Teacher Certification from The Mukti School in Bali.