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Serina Aswani is an accomplished marketing professional with extensive experience in content marketing, strategic initiatives, and brand development. Currently serving as Head of Content Marketing at IWSR since July 2019, Serina established the marketing function, leading demand generation, content marketing strategies, and a rebrand rollout. Previously, as Marketing Manager for Le Pain Quotidien UK, Serina managed the marketing strategies for 31 restaurants in the UK and Ireland, overseeing content creation. Earlier roles include Content Marketing Manager and Marketing Lead for Europe at Clarabridge, where Serina focused on customer feedback data, and a Junior Consultant at the United Nations Office for Project Services. Serina began a career in publishing as Editor-in-Chief of Inkstone Art and Literary Magazine. Academically, Serina holds a Master of Science in Marketing and Management and a Bachelor of Arts in Studio Art and French Language & Literature from the University of Virginia, along with a Fast Track Digital Marketing Certificate from Econsultancy.