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Eduardo Chaves is a Managing Director at Brand Finance Brazil since August 2020 and serves as a Professor at the MBA Program at FIA Business School, focusing on Revenue Management and Brand Valuation. Eduardo also holds professorships in Marketing and Branding at FGV - Fundação Getulio Vargas and as an Associate Professor at USP - Universidade de São Paulo. Additionally, Eduardo is the Brazil Head for Superbrands UK and an inspiring speaker for World Creativity Day. With a strong academic background, Eduardo completed a post-doctorate in Marketing at FGV EAESP and holds multiple degrees in Business Management and Accounting. As a court-appointed expert for the Tribunal de Justiça de São Paulo, Eduardo contributes expertise to Brand Finance Brazil and has previously founded and served as CEO of Guarded Brands.