The Product Development and Management team at the International Institute of Marketing Professionals (IIMP®) is responsible for creating and refining innovative marketing standards and educational programs that align with international best practices. This team collaborates with key stakeholders to ensure that the Internationally Accepted Marketing Standards™ are relevant, comprehensive, and enforceable, while also overseeing the development of the International Journal of Marketing Principles and Practices (IJMPP) to disseminate cutting-edge marketing knowledge. Additionally, they play a critical role in organizing conferences and award programs that recognize excellence in the marketing profession globally.
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