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The Marketing and Strategic Development team at the International Fresh Produce Association (IFPA) is responsible for crafting and executing innovative marketing strategies that promote the association's initiatives and enhance member engagement. This team coordinates high-impact events, develops educational programs, and leverages insights and analytics to drive business growth and advocacy efforts within the fresh produce and floral sectors. By fostering collaboration and connecting stakeholders, they aim to create a prosperous future for the industry while supporting the needs of their diverse membership.