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Vanessa Machir is an experienced communications professional with a diverse background in copywriting and content creation. Currently serving as the Internal Communications Lead at IFF since November 2022, Vanessa excels in promoting products and company culture through various channels, including intranet and newsletters. As the Lead Writer for Vanessa Machir Copy since June 2008, a range of clients has been serviced, including the Fashion Institute of Technology and the School of Visual Arts. Prior roles include Senior Copywriter at Nielsen, where campaign strategies and brand voice training were developed, and various copywriting positions at Saks Fifth Avenue and Kenneth Cole, focusing on editorial content and e-commerce. Vanessa holds a Master of Professional Studies in Branding from the School of Visual Arts and a Bachelor of Arts in English from Georgetown University.