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Cristiani Cruz de Oliveira has extensive experience in various roles within different companies related to customer experience, market research, and industry associations. Currently serving as Business Development Director - Europe at the International Customer Experience Institute, as CX Strategy Ambassador at Research Metrics, and as Advisor to the Board at MSPA Europe/Africa. Previously, held positions such as Director at Intercampus and Vice President at APODEMO. Throughout their career, they have been actively involved in setting industry standards, promoting quality and ethics, and advocating for clients' needs within organizations.