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Cheryl Choy has extensive experience in event management and marketing. Cheryl has worked in various roles such as Department Head, Key Specialist, Senior Manager, Conference Manager, Senior Operations Executive, Senior Conference Executive, and Business Development Manager in companies like International Conference Services, UBM - SES, Avantgarde Minds, and KBOX Entertainment Group. Cheryl is proficient in logistical and admin management, marketing, financial management, strategic planning, and new launches. Cheryl has managed a wide range of events, including international conferences and summits, and holds a Bachelor of Arts in Tourism and Events Management and Marketing from Murdoch University.