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Colin Reid is an experienced sales and management professional with a background in the beverage industry, currently serving as a Travel Retail Sales Executive at International Beverage since June 2017. In this dual role, Colin handles account management for key Specialist Whisky Retailers in Scotland, focusing on sales strategy, e-commerce, marketing, events, and support. Prior experience includes responsibilities as a Business Development Executive for Scottish On-Trade accounts, Assistant Manager at Smokin' Fox, Sales Executive at Monster, General Manager at Rockus Glasgow Ltd, and a Graduate Management Trainee at Enterprise Rent-A-Car. Colin's career began as PR Manager/Senior Bar Staff at Firewater Glasgow, and Colin holds a Bachelor of Arts degree in Business, Management, Marketing, and Related Support Services from Glasgow Caledonian University.