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João Carlos Jorge has extensive experience in commercial leadership across various prominent companies. Currently serving as Director Comercial at ±õ²Ô³Ù±ð°ù³¾²¹°ù³¦³óé since March 2019, João previously held key positions, including Country Manager at Granier and Director Comercial at Lactalis, where responsibilities included overseeing significant sales volumes. Earlier roles encompassed Director Geral Comercial at Grupo Controlinveste Media and Director at Glintt, where João managed multiple sales channels and led substantial purchasing activities. Experience also includes a Director Coordenador Comercial position at Lactogal Produtos Alimentares and Director Vendas at PepsiCo, focusing on national account creation and category management projects. João's career began as an Auditor/Consultor at Arthur Andersen S.A., following a solid educational background in Business Management from Instituto Superior de Gestão and European Studies from Universidade Católica Portuguesa.