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Badreddine Ladjemi is an experienced technology and customer engagement consultant with a robust background in IT strategy, digital transformation, and project management. Currently serving as a Customer-engagement Tech Adviser at ankaboot.io since October 2017 and as a Marketing Client & CRM Mission Consultant at STIME since April 2019, Badreddine has successfully led various projects focusing on customer engagement, CRM systems, and data management for major retailers such as Les Mousquetaires. Prior roles include consulting for governmental organizations on e-government initiatives, implementing customer-centric CRM strategies for GRDF, and facilitating digital transformations for companies like Sodexo. Badreddine holds a Master's degree in Strategic Management from Institut Mines-Télécom Business School and an IT DUT from Paris-Sud University.