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Lena Aldeström has a background in CRM, loyalty programs, market analysis, direct marketing, sales, and data protection. Lena has held positions such as CRM-ansvarig at Interflora AB, CRM-projektledare at Villaägarnas Riksförbund, and Marknadskommunikatör at Datarutin. With a degree in Diplomerad CRM from IHM Business School and additional education from MacMeckarna, Buckinghumshire New University, and University of Gävle, Lena has a strong foundation in marketing and communication.