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Zara Burke is a skilled content strategist and editor with extensive experience in the B2B SaaS sector. Notable roles include Principal Editor and Lead Editor at Intercom, as well as Senior Product Education Producer and Customer Content Editor. Additional experience encompasses freelance content writing and strategy under Zara Burke's own brand. Zara began the career as a Creative Copywriter and Marketing Executive at GrabOne Ireland and served as a Digital Marketing Executive at the Digital Marketing Institute. Educational qualifications include a HubSpot Certification in Content Marketing from HubSpot Academy and training from the Digital Marketing Institute.