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Alysha Fernandes is an experienced marketing professional with a strong background in digital media and campaign management. Currently serving as Associate Director and Group Head at Interactive Avenues since October 2020, Alysha has successfully led marketing efforts for prominent brands. Previously worked at 22feet Tribal Worldwide as NBD, overseeing marketing campaigns for Nike, Titan Watches, and Kingfisher. Additionally, held roles at GroupM as Business Manager - Digital, managing digital media strategies for major clients, and at i-Vista Digital Solutions as Account Manager for key accounts. Early career experience includes positions at Yahoo! as an Analyst in Search Account Management and at Ernst & Young as an Advanced Analyst. Alysha holds a Bachelor of Commerce in Finance from Jyoti Nivas College.