Michael Wise has worked in the marketing and communications field since 2009. In 2016, they became the Owner and Consultant of Wise Media Solutions, where they strengthened clients' brands and marketplace positioning, maximized ROI, and increased traffic and goal conversions through SEO and SEM improvements. In 2017, they began working as the Director of Marketing & Strategy for Intelligent Contacts, where they created, oversaw, and tracked the effectiveness of all marketing projects, developed and executed strategic campaigns, and entertained, educated, and made lasting impressions through creative storytelling and viral content. Prior to this, they worked at Streams Ministries International from 2009-2017, where they held two positions: Vice President of Operations & Publishing and Director of Media. As Vice President of Operations & Publishing, they grew year-over-year net revenue and worldwide impact by restructuring the organization's focus and resources, led a multi-channel content marketing strategy, and continually improved Ecommerce conversion rates and performance of email/social media marketing campaigns. As Director of Media, they oversaw from concept to completion the creation of a web-based online classroom and a subscriber-based, on-demand video WebTV network and online classroom, wrote or produced over 100 video projects, and led the marketing and communication campaigns for over 30 new resources and special, mission-centered projects.
Michael Wise holds a Bachelor of Arts in Communication and Media Studies from the University of Houston-Clear Lake. Michael also has a number of certifications, including Certified Search Marketing Specialist from DigitalMarketer (obtained in January 2018), Certified Email Marketing Specialist from DigitalMarketer (obtained in December 2017), Google Tag Manager (V2) Essential Training from Lynda.com (obtained in November 2017), Google AdWords Certified from LinkedIn (obtained in April 2017), and Certified Customer Value Optimization Specialist from DigitalMarketer.
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