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Heli Suomalainen is an experienced marketing professional with a robust background in market activation, digital marketing, and brand management. Currently serving as Market Activation Manager at Instru Optiikka Oy since February 2020, Heli has held various roles within the company, including Market Activation Coordinator and Store Manager. Prior to this, Heli was the Head of Digital Marketing and eCommerce at Lutunen.fi from June 2016 to November 2018, focusing on business development and online marketing. Heli's extensive career spans multiple roles at Sanoma Media Finland from March 1997 to April 2016, encompassing customer relations, circulation, brand, and product management. Heli’s educational credentials include a Specialist degree in leadership from the SanomaWSOY Executive Program and a Markkinointitutkinto from Markkinointi-instituutti, complemented by a degree in Business Management from Haaga-Helia University of Applied Sciences.