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Spencer Bard is an experienced Martech Engineer currently serving as a Lifecycle Engagement Specialist at InStride since June 2024. Previously, Spencer worked at Facet as a Growth Engineer, where significant improvements in journey efficiency and scalability were achieved. Spencer also held various positions at Keystone Click, including Director of Client Experience and Sales & Marketing Automation Specialist, and started in the industry with roles at J. J. Keller & Associates, Inc. and Pacon Corporation. Spencer holds a Bachelor of Arts in Business Administration and Management from Illinois Wesleyan University, obtained in 2020.