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Shameela Soobramoney is the Chief Executive Officer of the National Business Initiative since April 2023 and serves as a Non-Executive Director at WWF South Africa from April 2021. With a significant background in strategy and sustainability, Shameela held various roles at JSE from January 2007 to April 2023, culminating as Chief Sustainability Officer and Senior Manager for Group Strategy and Sustainability. Additional experience includes co-chair responsibilities at the United Nations Department of Economic and Social Affairs and chairing the Sustainability Working Group for the World Federation of Exchanges. Shameela has managed strategic roles at Standard Bank and Safrican Insurance Company, focusing on customer service and strategic initiatives. Educational qualifications include a Master of Studies in Sustainability Leadership from the University of Cambridge and an MBA from the University of Pretoria.