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Arun Sudhaman is the CEO and Editor-in-Chief of PRovoke Media, overseeing a significant expansion of the organization since its rebranding from the Holmes Report in 2020. Under Arun's leadership, the team grew from two to ten members and expanded its global reach. Arun's extensive career in public relations includes editorial roles at the Holmes Report, where Arun provided editorial and content leadership, as well as contributions to various media platforms. In addition to leading PRovoke, Arun serves as a trustee for the Institute for Public Relations, editor for the Asia-Pacific Association of Communication Directors, and hosts the PRovoke Podcast. Arun's earlier experience includes editorial positions at PRWeek UK, Campaign Asia-Pacific, and contributions to The Guardian. Arun holds degrees from the University of Leeds and The University of Sheffield.