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Senduren Sivakumar is a seasoned engineering professional specializing in data science, analytics, and data engineering. Currently, Senduren holds the position of Staff Engineer, Data & Analytics at Instacart, where responsibilities include leading analytics initiatives across various product lines, including Unata and Instacart Ads, since June 2016. Prior to this role, Senduren served as Lead of Data & Analytics at Unata Inc., which became part of Instacart in February 2018. Earlier experience includes roles as Senior Data Analyst at Rubicon Project, where Senduren was involved in the Buyer Cloud segment, and as a Data Analyst at Chango before its acquisition by Rubicon Project. Senduren's career began as a Technical Project Manager at BlackBerry | Research In Motion. Academic credentials include a degree from the University of Waterloo.