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Vasaris Orzekauskas serves as the Chief Executive Officer at Inspired UM since February 2007, where responsibilities include media strategy, digital strategy, media planning and buying, client consulting, and media negotiations. As a co-founder of KOG rinkodaros ir komunikacijos mokslų institutas since March 2015, Vasaris has been pivotal in shaping marketing education. Previous experience includes the role of Media Director at Baltic FCB and Account Manager at OMD Lithuania. Educational qualifications encompass a Master of Arts from Vilnius University, multiple Mini MBAs focusing on marketing, brand management, and management from various prestigious institutions, and a delineated expertise in media effectiveness from Thinkbox.