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Carly O'Saben is a Senior Analyst in Consumer Insights at Inspire Brands, with a rich background in market research extending over several years. Previous experience includes serving as a Market Research Analyst at SKIM, where Carly drove quantitative research projects for major clients across telecom, technology, and CPG sectors, specializing in methodologies such as MaxDiff. Carly's earlier roles include being a Graduate Student Researcher at Merck, focusing on marketing research and statistical analysis, and founding the Prowlers Running Club at Georgia College & State University, demonstrating leadership and initiative. Carly's educational background encompasses a Bachelor of Business Administration in Marketing and Sociology from Georgia College & State University and a Master's degree in Marketing Research from the University of Georgia's Terry College of Business.