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Mikel Rodriguez is an experienced marketing and community engagement professional with a diverse background in event management, digital marketing, and esports. Currently serving as Ground Control on the Festival Team at Insomniac Events, Mikel promotes brand awareness at large-scale festivals and ensures guest safety. Previously, at Universal Production Music US, enhancements to social media engagement and organic website traffic were achieved as Digital Marketing Coordinator. Mikel's earlier roles include Associate Marketing Coordinator at G4, where the average views on TikTok significantly increased, and community initiatives at UCLA Esports and Bruin Gaming, focusing on large event organization and attendee engagement. Mikel holds a Bachelor of Arts in Communication from UCLA and has a solid foundation in culinary arts, enhancing guest relations skills across various roles.