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Max Lucci is a seasoned professional with extensive experience in the creative industry, particularly in the hospitality and tourism sector. Max currently holds the position of Chief Creative Officer at Insignia Worldwide since July 2013. Prior to this, Max has held various creative director roles at companies such as gyro and Re-creative team in London and Geneva. Max Lucci completed their education at Istituto Europeo di Design from 1990 to 1994.