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Kalil Vicioso is a Principal Consultant at Tiny Hat Consulting LLC, offering expertise in cultural and consumer insights to empower brands since February 2020. Vicioso has successfully created and launched an innovative research product in collaboration with the Marriott School of Business Marketing Lab, enabling clients to reduce wasteful spending. Additionally, Vicioso serves on the board of Insights in Color, aiming to disrupt the industry, and acts as an Expert/Coach/Advisor at Helperstreet, an online platform for on-demand advisory and education. Prior experience includes roles as Partner at Hall & Partners, where Vicioso significantly increased the qualitative research practice's revenue, and as Global Strategy Director focused on cultural insights. Vicioso also held a partner position at Jolliffe Research Group and served as Project Director at the CUNY Research Foundation. Educational credentials include a Master's degree in Psychology with a focus on Cultural Studies and Developmental Psychology from The Graduate Center, City University of New York, and a Bachelor's degree in History and American Literature from Iona University.